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design study· Social Media

In Season

A social campaign system: a template kit, post grid and carousel rhythm designed so a month of content still looks like one voice.

My roleSocial & Campaign Designer
Year
CategorySocial Media

In Season

Overview

A social campaign system — a template kit, a post grid and a carousel rhythm built so a full month of content still reads as one voice instead of scattered posts.

The goal

Turn one campaign idea into a repeatable visual system anyone can extend without breaking it.

My role

Social & Campaign Designer

Deliverables
Process
01

Set the art direction from the campaign idea, not the feed.

02

Design the system, then design the posts inside it.

03

Balance the grid so the profile reads as a whole.

04

Keep type and color locked so extensions stay on-brand.

Screens

screenshot goes here · screenshot goes here

In Season · 01

In Season · 02

What I learned

Social works as a system; single posts age fast, a direction doesn't.

The grid is the real design — individual posts just live in it.

CampaignCarouselsTemplates