A self-directed concept study — a small visual world built to test how far a single art direction can stretch across formats.
Off-Grid
A self-directed concept study — a small visual world built to see how far a single art direction can stretch across posters, social and packaging without losing itself.
Test the limits of one art direction across wildly different formats.
My roleArt Director (self-initiated)
Set a tight direction on purpose — constraints make it honest.
Push it into formats it wasn't designed for.
Keep what holds, cut what only worked once.
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Off-Grid · 01
Off-Grid · 02
A direction is only real once it survives a format it wasn't made for.
Self-initiated work is where the actual voice shows up.