A full identity concept for a homegrown brand — mark, type, color and a pattern language that holds together from a business card to a storefront.
Rooted
A complete identity concept for a homegrown brand: a primary mark, a type system, a color story and a pattern language designed to stay recognizable from a business card to a storefront.
Give the brand one clear visual direction that survives every place it lands — print, packaging, and social.
My roleBrand & Visual Designer
Pin down the idea and personality before drawing anything.
Explore many directions cheaply, then commit to one with conviction.
Pressure-test the mark at the smallest and largest sizes.
Write the guidelines so the brand sounds like itself everywhere.
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An identity is a set of decisions, not a single logo.
The pattern and type carry the brand further than the mark alone.